Whitehouse Optometrists approached Susie T Designs to provide a stunning new design and fit out for its St Leonards store. We began with a complete strip out and reconfiguration of the current floorplan to provide an additional exam room, storage room and to conceal the workshop from customers view. I wanted to reinforce their unique selling point in that they are Sydney’s longest serving optometrists.
Using this as inspiration, I designed a scheme with a vintage Art Deco influence, using beautiful herringbone oak floors, marble look stone, green velvet sofa and drawer linings, a strong grey for walls and joinery and brass detailing throughout. Lighting was of utmost importance to highlight the spectacles as well as create a beautiful and welcoming ambience. Crystal vintage pendant globes sparkle in the window, attracting customers inside and a stunning black and glass pendant hangs over the custom display table. Whimsical optical graphics and vintage photos lighten the scheme and add a touch of fun to the space. It has been a complete transformation for the practice and has proved hugely successful with appointments being booked out for months in advance.